Karoon Energy is a prominent global oil and gas exploration company that is at the forefront of shaping the energy landscape of tomorrow.

THE PROBLEM

Karoon Energy is a globally focused, independent oil and gas exploration and production company. Karoon Energy operates in Australia, Brazil and Peru, and has a number of ongoing projects across these regions.

Helicopter Creative was asked to create a modern and distinctive identity for Karoon Energy that represents the company’s vision, values and expertise, and establishes a strong brand presence in the highly competitive global oil and gas industry.

Through our collaborative workshop sessions, we discovered a need for a modern and sophisticated brand that would foster team unity and resonate with their dynamic and evolving business.

THE DEVELOPMENT

To start the branding process, Helicopter conducted a discovery and strategy workshop with Karoon Energy to gain insights into the values and goals they wanted to convey with their new brand.

During the workshop, we discovered the client had concerns about their outdated branding and that they felt it no longer reflected their ever-evolving business. Furthermore, we found that the lack of structure and consistency in its application created confusion and disconnect within the team.

Through this collaborative process, we revealed a need for a new brand that represented the client’s innovative and quality-driven approach, while also emphasising their expertise as a safe and reliable oil producer. The client also requested a logo that highlighted their five values of respect, safety, collaboration, integrity and commitment. Based on these insights, the design team developed and refined a sophisticated yet dynamic brand that align with the Karoon’s vision.

The new brand is a stunning transformation that positions Karoon Energy as a leading innovator in the energy industry.

THE SOLUTION

We developed a dynamic and contemporary evolution of Karoon Energy’s previous logo.

The logo mark is sophisticated yet bold, portraying the company as a trustworthy and reliable player in the energy industry, instilling confidence in its customers, stakeholders, and partners.

The swoops and curves incorporated into the logo were purposefully chosen to represent the idea of adaptability and transformation. These elements symbolize Karoon Energy’s ability to evolve and stay at the forefront of the industry, while also embracing new challenges and opportunities. The dynamic and fluid nature of the logo showcases the company’s agility in responding to changing market conditions and technological advancements.

Overall, the new logo successfully captures the essence of Karoon Energy’s identity and vision. It communicates a company that is not only competent and trustworthy but also forward-thinking and adaptable to the ever-changing landscape of the energy sector.

THE COLLATERAL

Karoon Energy’s brand extended seamlessly into its corporate materials, reflecting its dynamic and modern identity. Reporting documents, sales presentations, and stationery showcased a sleek and consistent visual style, ensuring all communications exuded professionalism while emphasizing the company’s innovative approach. This cohesive execution reinforced Karoon Energy’s values and commitment to driving forward in the energy sector.

THE ROLLOUT

The Karoon Energy brand translates effortlessly across physical environments, digital interfaces, and its website, creating a seamless and immersive experience. Office spaces and event setups feature the brand’s modern aesthetic, fostering a sense of innovation and energy. Digital platforms, from interactive dashboards to mobile applications, integrate the visual identity to enhance usability and engagement. The website serves as a cornerstone, combining sleek design with intuitive navigation to effectively communicate Karoon’s mission, projects, and industry leadership. This cohesive application ensures the brand remains impactful and recognizable across all touchpoints.

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