TAL

Building trust through innovation, sustainability and cultural initiatives with TAL.

TAL advances sustainability and culture through ESG reporting, immersive strategies, and meaningful initiatives, creating trust and positive community impact.

The Problem

TAL, as a leader in life insurance, faces the challenge of balancing its corporate responsibilities with authentic connections to its customers, employees, and stakeholders. In an industry built on trust, TAL must communicate its commitments to sustainability, innovation, and culture with clarity and impact.
Helicopter Creative partnered with TAL to address this challenge head-on, delivering strategic and creative solutions that resonate deeply. From crafting ESG reports and contribution analyses that showcase transparency, to designing engaging ASFA conference experiences and internal culture videos, our work helped TAL strengthen trust, inspire employees, and lead with purpose.
By aligning TAL’s values with meaningful storytelling, we ensured their voice remains authentic and their actions resonate with the people they serve.

The ASFA 2022 strategy showcased the power of adaptability to inspire inclusivity, resilience, and meaningful connections with diverse audiences.

ASFA Strategy

Helicopter Creative partnered with TAL to develop a strategic messaging platform for the ASFA 2022 conference, focusing on empowerment through adaptability. The messaging challenged perceptions, shifting the narrative from viewing individuals with disabilities as facing insurmountable challenges to celebrating their adaptability and resilience in navigating changing circumstances. By framing adaptability as a universal strength, the platform resonated deeply with audiences, fostering inclusivity and aligning with TAL’s commitment to protecting and empowering all Australians, regardless of their circumstances.
To bring this theme to life, Helicopter Creative presented a range of innovative execution concepts, each designed to engage audiences and reinforce the core message of adaptability. The concept chosen by TAL featured live mural creation by artists during the conference, symbolising adaptability as a growing and ever-evolving process. The mural was to unfold in real time, visually narrating the strength and creativity found in adapting to change. This dynamic approach would captivate attendees.

 
 
 
 
 
1
1

Showcasing impact and transparency through engaging reporting — highlighting performance, community investment and initiatives.

Contribution Reporting

Helicopter Creative partnered with TAL to create detailed contribution reports, highlighting the company’s impact across financial performance, community investment, and sustainability. These reports play a critical role in fostering transparency and building trust with stakeholders, showcasing TAL’s commitment to delivering meaningful value. By clearly communicating their achievements and initiatives, the reports help reinforce relationships with customers, partners, and employees. With Helicopter Creative’s expertise, these reports were crafted to be both engaging and aligned with TAL’s strategic vision and brand values.

Creating impactful videos that authentically communicate culture and strategy, fostering alignment and engagement across the entire organisation.

Video Content

Helicopter Creative partnered with TAL to produce a series of engaging video materials aimed at effectively communicating culture and strategy initiatives across the entire organisation. These videos were essential in aligning the team, fostering a cohesive understanding of TAL’s vision and values. Leveraging their expertise in storytelling and interpersonal communication, Helicopter Creative was able to elicit authentic and compelling performances from team members unaccustomed to being on camera. Their approachable and supportive direction helped participants feel comfortable and confident, resulting in genuine and impactful content. By capturing the true voice and spirit of TAL’s people, the videos not only conveyed key messages but also strengthened internal engagement and unity.

Let’s work together
Get in touch